This week I received the promotion shown left, by email (ad reads: ‘During the month of July girls 15 and under can enjoy their first waxing experience and find it natural, safe and pleasant.’, and ‘50% off all girls 15 and younger.’). I am very disturbed by it. I showed it to my husband and he was freaked out as well. We already feel it is inappropriate for young girls to wear bikinis, so to see this image of a young child with her pelvis thrust out implying that she is happy because she finally got her first wax was something I didn’t need to see at 8am on a Monday morning. I use this company to get various waxes so this email was not spam. I asked my husband what he would say if our daughter wanted to get waxed at age 14, he said he would simply tell her no. I didn’t go to a salon for a wax until I was about 22. I had thought about it for a while but in my late teens I couldn’t afford it, and I was also afraid of the pain and embarrassed to be naked around a stranger. As I young girl I felt very self conscious about my pubic hair showing when I was in a swimsuit so I would wear swimsuits with “boy shorts” so I didn’t have to deal with the anxiety of visible stray hairs.
I know mothers who let their daughters get bikini waxes. It is actually very common in NYC. The woman who does my waxing says she sees a girl under 15 at least once a day. I am almost certain that when my daughter is older at least a couple of her friends will be allowed to get waxed. It is my decision that I will tell my daughter she is not allowed to get waxed until she is 18 and can pay for it herself. But I will help her pick out a swimsuit that covers her so she feels confident at the pool. Which leads me to what I believe to be the underlying problem – the majority of swimsuits for young girls and even babies are subliminally sexual. I let my daughter play in the water naked but would never put a bikini on her. When I see a girl her age in a bikini it makes me uneasy because the swimsuit emphasises the areas of the body that are covered which are the parts that are culturally considered synonymous with sex, and the objectification of females. No part of her body should be considered sexual yet. You can buy bikinis for new born babies yet it is very hard to find one-piece swimsuits for girls and babies. I spend a lot of time finding swimsuits that cover up as much of my daughter as possible because she is a fair skinned red-head and I don’t want her to get sunburn. Usually I end up resorting to purchasing swimsuits with swim shirts, in the boys clothing section.
I honestly don’t understand why it is so hard to find one piece swimsuits for girls. Not only are bikinis impractical and unhealthy, leaving children and babies skin more prone to burns and potential skin cancer, but do three month old babies really need to be wearing swim wear such as bikinis which sexualise their bodies? The link between the sexualisation of children is quite clearly linked to the normalization of premature primping and preening. If children weren’t encouraged to wear bikinis and behave and think far beyond their years, they wouldn’t beg for waxes!
Janitor at Mom Blog PoopPeePuke.com
Lover of Funny at The World New York Comedy Club